Digital Signage Software

We know how effective digital signage can be. But how does digital signage work?

Digital signage is considered to be one of the most advanced and effective tools introduced to the world of advertisement. And since the introduction of digital signage, other forms of advertising tools such as static print signs and billboards have been going downhill. Digital signage has been proven to not only be effective, but also easy in terms of enabling advertisers to control the content of their advertisement or message. The content of digital signage is all computerized, enabling the advertiser to simply update the content of the advertisement or message with a click of a button. Or even better yet, advertisers can set a schedule for advertisements and messages to broadcast at specific times throughout the day.

The Software used in digital signage:

Digital signage relies on a variety of different software and hardware. For example, a typical digital sign consists of one or more display screens such as LCD and Plasma, a media player, and a server to manage the content displayed on the screens. Depending on the content and load of advertisement, sometimes several components are present in a single place at a single time. If one really thinks about it, digital signage is similar to how a DVD player works; you pop in a DVD, press the play button and the content stored on the DVD plays on your screen. Although digital signage is a bit different, the idea is similar.  However, on a DVD player, you don’t control the type of content that will pop up on the screen, but in digital signage, you choose the content you want to play, at the time you want to play it.

How the software works digital signage:

As we mentioned earlier, digital display signage consists of three components: display screen, media player and a content management server. The content management server is connected to the media player over a network. And then, the media player is connected to the display screen or screens. It is, however, important to keep in mind that a single content management server can support multiple media players at once; and one media player can also support multiple screens at once. In stand-alone digital signage, however, all three functions are usually combined in a single device requiring no network connection.


Digital signage supports several screen types: LCD or Plasma screens, projection screens, LED boards, and other emerging modern screens. The type of screens used depends mostly on the location of digital signage, as well as the content. For example, in smaller networks, holographic displays, water screens and fog screens are used. In much larger networks, LCD, Plasma, and LED boards are constantly used. However, given the rapidly dropping prices of LCD and especially Plasma, these two displays are considered the most popular in digital signage.